Welcome to Dization!

Dization's Story

Dization was founded to help make the lives of small business owners easier. We noticed, from personal experience, that there is an overwhelming amount of tools out there for every industry supporting small services business. We also saw that there are some great data analytics tools out there, but what small business owner has time to build their own analytics?

We have combined over 40 years of experience developing a business from a small start-up, through to large companies. At all stages, we had to creatively, and cost-effectively develop tools to enable the management and growth of our business.

Based on our experience and our circle of friends that run their own businesses, we see that countless hours are spent late into the evenings managing business information in either excel, or piecing it together from existing tools. Sometimes, information is missed, or decisions are made based on incomplete information, causing the business time, and money. Dization was founded to help.


Our Vision

Our Vision is simple: To Help Businesses Succeed

Dization Mission
Our Mission

Dization’s mission is to help businesses solve challenges they face using unique and innovative data enabled methods.

Our Culture

At Dization, we believe in putting people first: our customers and our employees are most important. Building and learning from relationships is part of the human experience, and we have built it into our business. We also believe in having fun. We live by the mantra of, "work hard, play hard".

Our Core Values

Customer Obsessed

We are here for our customers. Period. Without them, we wouldn't exist. We strive to go above and beyond to support our customers and view our customers as part of our team.

Problem Solvers

We love a good challenge. Challenge us to solve a problem, and we will work hard to discover a solution. We do not beleive in an "I can't" atitude.


We believe in inclusive, diverse teams. No one has all the answers, and the more perspectives we have, the better our outcomes will be.

Always Learning

We know that we don't know it all. We always strive to learn and improve.


We do what we say we will do, and will always hold ourselves to the highest standards of integrity.


We love to develop and creating new solutions. Challenge us to innovate a solution!

Meet Us:

Rob Santoro
Rob Santoro


Rob holds a Bachelors of Science in Electrical & Computer Engineering, and has over 20 years of experience as a business leader. Rob has seen first hand how the lack of good Data Intelligence and Data Analytics can impact a business.

Rob is an energetic leader with an entrepreneur mindset and an out of the box thinker with demonstrated successes in increasing revenues, market share, earnings, achieving cost reductions, and improving customer satisfaction. Rob is a dedicated and focused “go-getter” with a strong vision.

Brian Boccardi
Brian Boccardi


Brian is an experienced business leader with over two decades of experience, with a focus on utilizing digital technologies to optimize business operations and elevate growth strategies through data-driven insights.

After graduating from Case Western Reserve University with a Bachelors of Science in Computer Engineering, Brian’s career experience has been primarily in the nuclear power industry, and includes leadership roles in both small businesses and large corporations. In these roles, he was responsible for finding new ways to help his customers better leverage data and advanced analytics to drive cost reductions accelerate growth.